By coincidence, I believe all customers who have been tried buying gold online in MMORPG games have such a doubt: Where are the sellers of gold or powerleveling service from ? Can we believe them? What can I really get from them?
Tom will make an analysis here to show all the aspects of North American virtual trade industry. I will show a true reflection of the development of the industry. I hope to share it with you and you can recognize it. Of course, most of the following on behalf of the individual point of view.
Part I - The basic characteristics of the industry
1.The distribution of employees:
Most of them are from China. Most players called them “ Chinese Farmer”. Some others are in India, South-East Asia, but the scale is smaller than Chinese.
2.Involed game categories:
At first, WoW Gold and Powerleveling are the main products. Many other products are provided now. Such as Age of Conan, Final Fantasy XI, Warhammer Online , etc.
3.Single products trading’s development:
This inductry has developed larger and larger. At first, there are only gold and powerleveling onsale. But there are accounts, equipment,items, materials, gife, and month-CDK on sale now. This industry has involved almost every aspect in games.
4.The number of the employed population:
No one can give a certain number of this industry’s employd population. The government haven’t calculated it. But someone said, the number of the employed population has reached to 20 Million. From the upper to the lower , this super huge sales reache the production system for the integration.In China it has a very large-scale effect.
Part II - Industry Competitive Analysis
From this industry set up in 2003, the competion never stopped. From the beginning of several large companies to monopolize the market have developed to the separatist leaders of the world situation, we have to look on the Chinese market. Tom will talk about the true situation now.
1. Industry sales
One famous company’s manager told TOM about the industry sale in a party. His company can receive about 600-800 orders everyday. The saleroom can reach 40-60 thousand dollars everyday, that means the month’s saleroom is about 1.5 Million dollars. This is a shocked figure. But this is a famous company here. Another thing we should mention is that its maintenance cost is also a huge scale, A large number of employees, some of the high-risk game, and so on. These unstable factors appear to make a very attractive sales so that many people become discouraged. And other small and medium enterprises development is more mixed, and some companies even only 2-5 on the personal Web site set up sales of foreign sale, and some slightly better in the general scale of about 20-50 people, annual sales in the U.S. 100-300W Or so.
2.Endless means of competition
Virtual games and trading in the traditional sense of the sale are totally different concept, many people give the new competitive features. Such as from the simple transaction to the evolution of the B2C, or C2C trading model. This is because of the development of e-commerce maturity, Many people are familiar with the means to be the industry’s use of the flood. I would like to mention some of you are familiar with the main means of the following:
A. The flood of e-mail marketing, many of my American friends often complain to me received a large number of games such as virtual trading on spam, and even received a lot of these messages are more of this is not a game player.
B. Large-scale machinery and artificial is used for promoting. Internet SPAM is no stranger to many people. Said popular, it is that is normal or Web site with the purpose of being left behind a lot of unfamiliar Web links. Virtual gaming industry trade sites occupy a considerable part of that. Many people hate it.
C. Conventional means of strengthening the marketing, open your Google search, as long as you enter the game or game-related search term, Google is basically you will see a lot of advertising transactions of the game’s virtual advertising, you dazzled.
D. The proliferation of ads in games, often playing the game of WoW friends in the game must always see someone in the constant chanting of a person or more than a fixed place of the message, They do that just want to tell you to go to the Web site to buy gold or on behalf of the Training services, so a lot of people are disgusted with this.
3. Innovation and development process
We can not determine a single virtual game of good or bad deal. Any deal is the emergence of market demand for the development of a product. Of course, in the development of the industry there are a lot less. But TOM believe that in the next few years through the continuous development of this, the real mature industry is just around the corner. A fair percentage of our fair trading environment and the reasonable demands of the voluntary sale. Many friends asked TOM, did USFINE has gone through the above-mentioned a lot of competition and the development of the process? TOM recognize the true. But why do we have more and better development and growth from 2005 till now? The most important reason is that first of all that we can recognize that in the form of industry and market changes, Usfine in constant innovation in our game products. We have a wide range of coverage,also have our characteristics products. Such as Runescape in Usfine, we have succeeded in creating it become our strengths and no one can match the trading of virtual products. We also initiated many Runescape and related derivatives, such as accounts, materials, equipment sales, a wide range of Runescape Powerleveling services from a single-level powerleveling to the development of the current Mini mission, members and non-members powerleveling and so on. We are occupying the market with a speed you cant imagine.
As Usfine’s founder, Tom believe that the trading of virtual game environment is slowly changing the standardization. We are devoting to establish the credibility of corporate logo. Usfine’s goal is move every customer with our honest and service. Thank you for your evaluation and welcome to leave your opinion by messages.
From: http://ceo.usfine.com/a-true-portraiture-of-virtual-game-online-trading-industry/
